October 05, 2005 | Back

Nautilus Introduces Customized Treadmills

Filed under category: Household

Bored to tears on your treadmill? Not sure this will make it any easier, but Nautilus, Inc. is introducing a new concept in treadmills that gives consumers the opportunity to design a treadmill that best suits their fitness requirements. Nautilus Sport Series treadmills will give consumers the ability to choose from among three platforms, three electronic displays and three software packages, resulting in a treadmill specially tailored to their needs. The customized treadmills will be available exclusively at specialty retailers throughout North America beginning in the fourth quarter of this year.

"Customization is a powerful opportunity because consumers tell us that customization leads to higher levels of motivation in incorporating fitness into their weekly routine," said Tim Hawkins, chief marketing officer for the fitness company. "It also creates greater consumer confidence because consumers can select what they will use for years to come, while components can be updated as family fitness patterns evolve." How motivated and confident are you feeling now?

> Source: Nautilus
> Estimated price: N/A
> Date released/expected: N/A

Posted on October 5, 2005 09:40 PM

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