July 18, 2005 | Back

Martini's Future May Be on the Rocks

Filed under category: Gizmos

When Doug Hamer and Brian Higgins stumbled on the idea that they could pave their road to retirement with gelatin, or more correctly gelatin "shooters,"the two thirty-somethings hit on a generational shift that replaces martinis with a social twist: interactive drinking. The road to a possible nightlife phenomenon called Hamer out of the telecommunications world (he founded long-distance reseller Allsouth Communications) and Higgins out of information technology to create Suck and Blow, the first interactive beverage in the alcohol industry.

Suck and Blow are patented, six inch plastic tubes containing one-and-a-half ounces of flavored gelatin (13 percent alcohol, by volume). Safety-sealed caps on both ends of the tube require two mouths: one to blow out the gelatin and the other to suck it in. According to Hamer, "Suck and Blow gives hope to socializing singles who can use the need for a Suck and Blow partner to break the ice, rather than risk almost sure failure with those old, tired and just plain awful pick-up lines." (Right, nothing more appropriate than asking your companion to suck and blow on a first date.)

> Source: Suck and Blow
> Estimated price: N/A
> Date released/expected: N/A

Posted on July 18, 2005 10:09 AM

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